Goal
Build the profile of the organisation’s VP of technology of the organisation and reach relevant audiences.
Challenge
Developing the profile of a relatively unknown thought leader within the business and make him known as the trusted expert across the media landscape.
Strategy & Solution
- Partner with a respected media publication, Campaign magazine and secure the technology editor to conduct the podcast interview
- Create a teaser campaign before the podcast where we highlight the VP’s experience and knowledge in the AI space
- Amplify the podcast content not only via Campaign Magazine’s network and audience but also through the WPP network of 400 media agencies leveraging social media, newsletters, and sharing with PR and marketing representatives within the group.
Results
- Over 1,000 listens of the podcast within the first week of launch
- Nearly 80% of listeners consisted of key decision makers within the media industry
- VP’s personal social media profile increased via increased views, engagement and comments generated.
- Check the podcast out here.